Demystifying Sales Enablement for Industrials
Play • 32 min

You rely on data for insights into your manufacturing operation; your sales operation should be no different. Industrial sales enablement is about discipline and processes. The ability to know the value of leads by varying sources, and how they move through the funnel at different speeds, allows you to more effectively experiment with your sales and marketing tactics. We’ll help you with what industrial sales enablement is, what it isn’t, and how you can get started. And we offer up Joey Strawn’s top 10 tools that industrial marketers should possess in order to enable their sales teams:

  • Sales Decks
  • Market Research
  • Case Studies
  • Target Persona Outlines
  • Sales Scripts
  • Blog Posts
  • Product/Service Sheets
  • One-Pages
  • Competitor Comparison Guides
  • Visualized Customer Journey Map
Clear search
Close search
Google apps
Main menu