Innovation Files
Innovation Files
Apr 5, 2021
How Pack Journalism and Predictable Crisis PR Responses Have Influenced the Techlash, With Nirit Weiss-Blatt
Play • 25 min

The “techlash” is a story of extreme pendulum swings—from an era in which splashy product launches earned gushing media reviews to a relentless crisis narrative in which the tech industry is viewed with harsh suspicion. How has this happened? Is it a case of pack journalism run amok, or have tech companies contributed to the narrative with predictable formulas for handling a PR crisis? Rob and Jackie discuss all this with Nirit Weiss-Blatt, a former research fellow at the University of Southern California, Annenberg School for Communication and Journalism, and author of the new book The Techlash and Tech Crisis Communications.

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