The Way Forward Webcasts with Leon Goren
Marketing Legend, Joe Jackman, and his VP of Engagement, Stefan Read, Discuss Changing Customer Attitudes and Values as a Result of the COVID-19 Crisis
Jun 21, 2020 · 1 hr 2 min
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In today's episode of The Way Forward Webcasts, Joe Jackman and Stefan Read reflect on how you should respond to the new attitudes and values your core customers have developed as a result of the COVID-19 crisis.  

Despite what Instagram would have you believe, not everyone is responding to COVID-19 by taking up baking. Different people are reacting differently to the crisis. As businesses start to re-open, it's critical to see beyond the general trends and understand what has changed with your particular customer. In our The Way Forward Webcast, Joe Jackman, strategy and customer engagement expert and founder of Jackman Reinvents, alongside his VP of Engagements, Stefan Read, reveal the insights from a comprehensive study of 5,000 consumers to answer the question: Which attitudes and values are changing for your customers, and how should you respond? This interactive discussion arms business leaders with the tools needed to dig deep with customers and focus on what they care most about now - preparing you to come out of this stronger. 

Joe Jackman and Stefan Read provide the following main take-aways for this session:

  • Insight into which attitudes and values are changing for your target customer as a result of the crisis.
  • Understanding of how to build engagement with your customers now, and set yourself up for relevance after the crisis.
  • Recommended tactics to execute now to help you come out of this stronger.

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