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Eyes On The Street
Conversations on community branding, public engagement and destination marketing. A CivicBrand podcast.
Jun 13, 2020
Living the brand - with Jason Thorne
Branding, while something we're all aware of is something that is so misunderstood. A brand is a promise that has to be lived up to every day. It is built through a series of consistent and ongoing cumulative experiences. Skeptics of branding think it is just a logo, tagline or lipstick on a pig - unfortunately they are right in far too many cases. Very few approach branding the right way and develop a system and structure that allows them to truly live the brand. In today's episode we'll be talking with Jason Thorne with the City of Hamilton, ON about real and practical ways that cities can identify, implement and live their brand on a daily basis.
May 30, 2020
Managing Downtowns - with Letecia McNatt
Letecia McNatt, the downtown coordinator with the City of Garland sat down with CivicBrand founder, Ryan Short at the recent Texas Downtowns conference to discuss managing downtowns and fostering the relationships between business owners, the city and residents.
May 12, 2020
Revitalization without Gentrification - with Derek Avery
Real estate developer Derek Avery sits down with CivicBrand founder Ryan Short to discuss revitalization without gentrification and the role of preservation in development.
Apr 28, 2020
Embracing contrast - with Santa Fe Mayor, Alan Webber
Cities are dynamic places, full of contrast. Young people, older people, those who are new the community and those who have been there for generations. Those who want things to stay the same and those who want change. How does a city - whether for branding or planning projects - ever build consensus amongst such a diverse community? Diversity is what makes our cities great. So how do we embrace that diversity and contrast to create something that is better together. That's what we'll be talking about on today's episode of Eyes on The Street. Alan Webber, the mayor of Santa Fe, New Mexico and Ryan Short, the founder of CivicBrand discuss the idea of contrast and how cities can embrace contrast and opposing ideas to create something even better.