The MEDIA: Friend or Foe?
Play • 54 min

This edition of EmergencyFD Storyline is called "MEDIA-Friend or Foe?" The media/mass communications is changing by the minute.  Smart phones and social media make every event live. Every cell phone and every citizen can broadcast an emergency event or feed a live stream to a local/national broadcaster.  Local tv news is highly competitive and competes to be first on the scene and live. First responders are stage center at almost every event. Crafting your message is part of the job for the fire service.

"You can't control the media... you're not going to do it. You can control your message you get out to the media"- Mike Snuffer

Mike Snuffer is an experienced reporter, anchor, producer, and news director . Executive Producer Tom Mann talks with Mike Snuffer about the news media and Mike's insights covering emergency events.  With decades of media experience, Tom and Mike reveal some insights on how to understand tv news and work with the media to craft your message.

Storylines guest include:   
Mike Snuffer-Assistant News Director KFVS

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