BOSS Podcast
BOSS Podcast
Mar 6, 2021
The guru’s guide to selling on LinkedIn - Richard van der Blom
Play • 36 min

Richard van der Blom is the Bob Dylan of LinkedIn.

Recently I was lucky enough to get to talk to Richard van der Blom. Richard is THE recognized expert in the LinkedIn/ Social selling space.  

Richard van der Blom is the Bob Dylan of LinkedIn. Bob Dylan is usually listed as a major musical influencer of many of the great musicians of our time.  The Beetles, Neil Young, Jimi Hendrix, Jonny Cash etc.

He has been responsible for some of the best IF NOT THE BEST research on how LinkedIn works, across the last three years. 
 
His 2019 research has been viewed 1.2 MILLION times. 
 
The reason Richard is such a legend in the industry is that people like me, people who think they are pretty good at LinkedIn and social selling take all of our cues from his research. 
 
He has impacted (My guess) 90% of the LinkedIn & Social selling trainers out there. This means he is indirectly training millions of people on LinkedIn – therefore his research shapes the way LinkedIn is used by millions of people.
 
We cover a lot of ground on this episode so make sure you hang in until the end. It’s definitely worth it.
 

Richard van der Blom
https://www.linkedin.com/in/richardvanderblom/


Research of note:
https://www.slideshare.net/RichardvdBlom/full-report-linked-in-algorithm-july-2019

https://www.linkedin.com/pulse/newsletter-4-linkedin-algorithm-research-2020-you-van-der-blom/ 


Mark McInnes
www.markmc.co
www.linkedin.com/in/mark-mcinnes/ 

POW Workshop
www.markmc.co/pow 

Tactical Pipeline Growth
www.markmc.co/tpg

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