Content for telling, Profile for selling with Karen Tisdell.
Play • 36 min

Content to tell, Profile to sell. Karen Tisdell 
 
Karen says powerful content starts with your clients.  
And that we should give away all of our very best IP as posts on LinkedIn. What do you think? 
 
Karen is, of course, Australia's leading LinkedIn profile writer. She is also our most downloaded and popular guest ever, so, I'm delighted to have Karen Tisdell, back!  
 
In this episode, it's all about good content creation 
 
Content creation can be considered as a scary prospect for many. In this episode, Karen walks us through some strategies to get started really easily. 
 
Whether it is taking what we learn from our client interactions and building that out as content pieces,  or what famous chefs have in common with a LinkedIn post. 
 
We also cover hashtags and the latest research in the use of those. As well as Karen's take on the new newsletter function. 
 
Karen Tisdell
https://www.linkedin.com/in/karentisdell/ 

Richard Van Der Blom
https://www.linkedin.com/in/richardvanderblom/ 

Mark McInnes
https://www.linkedin.com/in/mark-mcinnes/

Mark McInnes - Sales Training
www.Markmc.co

www.Bonjoro.com 
Coupon – BOSS20

Tactical Pipeline Growth
www.markmc.co/tpg 

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