Return on Time Metric Made Simple with Joel Florek
Play • 42 min

Our guest for today is Joel Florek, owner, and Principal of JFH Capital, which buys and holds multifamily assets in Michigan and Indiana. Joel and his team specialize in underwriting deals quickly and creatively, focusing on finding properties with below-market rents, lack branding, and are not managed well.

Today, Joel joins us to talk about an important metric that you should consider in real estate investing. At the end of the day, real estate is a long game that can pay massive dividends when done right. 

Listen to Joel and learn how he made the “return on time” metric simple! 

[00:01 – 06:45] Opening Segment 

  • We introduce Joel Florek
  • Listen to Joel’s elevator pitch on why he’s awesome

[06:46 – 17:10] Different Levers to Pull

  • Joel’s bad investing advice of the week
  • Hear from Joel how he underwrites a deal 
  • Why his company is focused on landscaping 

[17:11 – 29:59] Return on Time 

  • What’s Joel’s absolute priority in real estate?
  • 2 factors that can maximize the appreciation of properties
  • Joel talks about the “return on time” metric 

[30:00 – 40:18] 10-Year Outlook

[40:19 – 41:11] Closing Segment

  • Connect with Joel! Links below.
  • Final thoughts



Tweetable Quotes:

“For me, I look at multifamily properties in particular as levers. How many levers does this property have that we can go and pull?.”  - Joel Florek

“I always know at the end of the day, when push comes to shove, I’ve got the fortitude and the skills necessary to roll up my sleeves and cut out some massive cost on labor.”  - Joel Florek


Email joel@jfhcapital.com or call 906.458.8356 to reach out to Joel. Connect with him on LinkedIn, Facebook, and Instagram. Visit his company online and check them out on Facebook and LinkedIn.


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To learn more, visit us at: invictusmultifamily.com   

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