Learn Growth Marketing
Nicholas Scalice | Growth Marketer and Founder of Earnworthy
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Get quick, actionable insights on one new growth marketing topic each week in 20 minutes or less.
Available episodes
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Apr 30, 2021
Non-Marketing Tools
On this episode, I share 10 non-marketing tools I use daily to stay organized and get more done in less time.
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**10 Useful Non-Marketing Tools for Marketers [Article]**
**Explore Airtable →**
**Explore Asana →**
**Explore Calendly →**
**Explore Canva →**
**Explore Grammarly →**
**Explore Jumpshare →**
**Explore Loom →**
**Explore Miro →**
**Explore mymind →**
**Explore TextExpander →**
*
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*Spread the Word:*
• Share the Show: Click here to preview a tweet you can publish
• Review the Show on Apple Podcasts: growthmarketer.co/apple
• Review the Show on Podchaser: growthmarketer.co/podchaser
- - - - -
*About the Podcast:*
• Hosted by Nicholas Scalice
• Produced by Earnworthy
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*Connect with Nicholas:*
• Twitter: twitter.com/nscalice
• LinkedIn: linkedin.com/in/nscalice
• Instagram: instagram.com/nicholas.growthmarketer
• Email: growthmarketer.co/contact
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Apr 23, 2021
Marketing Robots
On this episode, find out how Artificial Intelligence (AI) is changing the way marketers work with 3 specific AI-powered use cases and how you can leverage them today.
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**The Marketing Robots Are Here to Help [Article]**
**Conversion.ai**
**Unbounce [Special Discount + Free Trial]*
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*Spread the Word:*
• Share the Show: Click here to preview a tweet you can publish
• Review the Show on Apple Podcasts: growthmarketer.co/apple
• Review the Show on Podchaser: growthmarketer.co/podchaser
- - - - -
*About the Podcast:*
• Hosted by Nicholas Scalice
• Produced by Earnworthy
- - - - -
*Connect with Nicholas:*
• Twitter: twitter.com/nscalice
• LinkedIn: linkedin.com/in/nscalice
• Instagram: instagram.com/nicholas.growthmarketer
• Email: growthmarketer.co/contact
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Apr 16, 2021
The 5 Stages of Awareness
On this episode, learn how one of the world's best copywriters created a framework to help you craft the right message for the right person at the right time.
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**What Are the 5 Stages of Awareness? [Blog Post]**
**Breakthrough Advertising**
**Interview with Brian Kurtz**
**How Long Should Your Pages Be?**
**Marketing Stages: Awareness, Sophistication, and Intent*
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*Spread the Word:*
• Share the Show: Click here to preview a tweet you can publish
• Review the Show on Apple Podcasts: growthmarketer.co/apple
• Review the Show on Podchaser: growthmarketer.co/podchaser
- - - - -
*About the Podcast:*
• Hosted by Nicholas Scalice
• Produced by Earnworthy
- - - - -
*Connect with Nicholas:*
• Twitter: twitter.com/nscalice
• LinkedIn: linkedin.com/in/nscalice
• Instagram: instagram.com/nicholas.growthmarketer
• Email: growthmarketer.co/contact
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Apr 9, 2021
Conversion Optimization Tools
Ever wonder which marketing tools to use to turn more of your website visitors into leads and customers? Here are 10 of my favorites that will help you do just that.
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**10 Conversion Optimization Tools to Supercharge Your Website**
**Unbounce**
**CallRail*
*Google Analytics**
**Google Optimize**
**VWO**
**ConvertFlow**
**Fomo**
**Hotjar**
**UsabilityHub**
**Landbot**
*
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*Spread the Word:*
• Share the Show: Click here to preview a tweet you can publish
• Review the Show on Apple Podcasts: growthmarketer.co/apple
• Review the Show on Podchaser: growthmarketer.co/podchaser
- - - - -
*About the Podcast:*
• Hosted by Nicholas Scalice
• Produced by Earnworthy
- - - - -
*Connect with Nicholas:*
• Twitter: twitter.com/nscalice
• LinkedIn: linkedin.com/in/nscalice
• Instagram: instagram.com/nicholas.growthmarketer
• Email: growthmarketer.co/contact
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Jan 15, 2021
Marketing Paths
On this episode, I share some quick tips on how to discover your marketing career path.
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*Choosing Your Marketing Career Path [Article]*
*This Is Marketing
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• Review the Show on Podchaser: growthmarketer.co/podchaser
- - - - -
*About the Podcast:*
• Hosted by Nicholas Scalice
• Produced by Earnworthy
- - - - -
*Connect with Nicholas:*
• Twitter: twitter.com/nscalice
• LinkedIn: linkedin.com/in/nscalice
• Instagram: instagram.com/nicholas.growthmarketer
• Email: growthmarketer.co/contact
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Jan 8, 2021
Broken Marketing
On this episode, learn which 7 problems could be causing your marketing efforts to fail—and how to avoid them.
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*Why Your Marketing Is Broken and How to Fix It [Article]
How to Clarify Your Message
Influence
Fogg Behavior Model
Hotjar*
*
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*Spread the Word:*
• Share the Show: Click here to preview a tweet you can publish
• Review the Show on Apple Podcasts: growthmarketer.co/apple
• Review the Show on Podchaser: growthmarketer.co/podchaser
- - - - -
*About the Podcast:*
• Hosted by Nicholas Scalice
• Produced by Earnworthy
- - - - -
*Connect with Nicholas:*
• Twitter: twitter.com/nscalice
• LinkedIn: linkedin.com/in/nscalice
• Instagram: instagram.com/nicholas.growthmarketer
• Email: growthmarketer.co/contact
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Jan 1, 2021
Offers That Convert
On this episode, learn my simple 4-part framework for crafting an offer that converts.
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*🚀 **SUBSCRIBE to GrowthMarketer Weekly** 🚀
*Creating Offers That Convert with the TACO Framework
Interview with Seth Godin on Growth Marketing Toolbox [Podcast]
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*Spread the Word:*
• Share the Show: Click here to preview a tweet you can publish
• Review the Show on Apple Podcasts: growthmarketer.co/apple
• Review the Show on Podchaser: growthmarketer.co/podchaser
- - - - -
*About the Podcast:*
• Hosted by Nicholas Scalice
• Produced by Earnworthy
- - - - -
*Connect with Nicholas:*
• Twitter: twitter.com/nscalice
• LinkedIn: linkedin.com/in/nscalice
• Instagram: instagram.com/nicholas.growthmarketer
• Email: growthmarketer.co/contact
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Dec 18, 2020
Conversion Optimization Skills
On this episode, I share 5 tips to supercharge your skills as a conversion optimization specialist.
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*🚀 **SUBSCRIBE to GrowthMarketer Weekly** 🚀*
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*Spread the Word:*
• Share the Show: Click here to preview a tweet you can publish
• Review the Show on Apple Podcasts: growthmarketer.co/apple
• Review the Show on Podchaser: growthmarketer.co/podchaser
- - - - -
*About the Podcast:*
• Hosted by Nicholas Scalice
• Produced by Earnworthy
- - - - -
*Connect with Nicholas:*
• Twitter: twitter.com/nscalice
• LinkedIn: linkedin.com/in/nscalice
• Instagram: instagram.com/nicholas.growthmarketer
• Email: growthmarketer.co/contact
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Nov 13, 2020
You Need a Landing Page
On this episode, find out how landing pages can help you supercharge your marketing campaigns by generating more leads and sales.
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*🚀 **SUBSCRIBE to GrowthMarketer Weekly** 🚀
*Why You Need a Landing Page [Full Article]
The Paradox of Choice
Unbounce
Elementor
Unbounce Review
7 Quick Landing Page Optimization Tips (with Examples)
Definitive Guide to Landing Pages
Landing Page Guide
Landingfolio
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*Spread the Word:*
• Share the Show: Click here to preview a tweet you can publish
• Review the Show on Apple Podcasts: growthmarketer.co/apple
• Review the Show on Podchaser: growthmarketer.co/podchaser
- - - - -
*About the Podcast:*
• Hosted by Nicholas Scalice
• Produced by Earnworthy
- - - - -
*Connect with Nicholas:*
• Twitter: twitter.com/nscalice
• LinkedIn: linkedin.com/in/nscalice
• Instagram: instagram.com/nicholas.growthmarketer
• Email: growthmarketer.co/contact
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Nov 6, 2020
Starting a Newsletter
On this episode, learn how to start a newsletter in 10 simple steps with specific tools and tips to get more subscribers.
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*🚀 **SUBSCRIBE to GrowthMarketer Weekly** 🚀
*How to Start a Newsletter in 10 Simple Steps [Full Article + Links]
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*Spread the Word:*
• Share the Show: Click here to preview a tweet you can publish
• Review the Show on Apple Podcasts: growthmarketer.co/apple
• Review the Show on Podchaser: growthmarketer.co/podchaser
- - - - -
*About the Podcast:*
• Hosted by Nicholas Scalice
• Produced by Earnworthy
- - - - -
*Connect with Nicholas:*
• Twitter: twitter.com/nscalice
• LinkedIn: linkedin.com/in/nscalice
• Instagram: instagram.com/nicholas.growthmarketer
• Email: growthmarketer.co/contact
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Oct 30, 2020
Traffic vs. Conversions
Are you still primarily focusing on "getting more traffic" to your website without trying to convert that traffic into leads and customers? If so, this episode can help you make that traffic more valuable without spending more on advertising.
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*🚀 **SUBSCRIBE to GrowthMarketer Weekly** 🚀*
The “Traffic” Problem (and How to Fix It)
7 Question Landing Page Framework [FREE GUIDE]
Google Analytics
Hotjar
Google Optimize
Google Optimize Getting Started Guide
Fogg Behavior Model
7 elements of design
BASIC UX
The Copywriter’s Handbook
Breakthrough Advertising
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*Spread the Word:*
• Share the Show: Click here to preview a tweet you can publish
• Review the Show on Apple Podcasts: growthmarketer.co/apple
• Review the Show on Podchaser: growthmarketer.co/podchaser
- - - - -
*About the Podcast:*
• Hosted by Nicholas Scalice
• Produced by Earnworthy
- - - - -
*Connect with Nicholas:*
• Twitter: twitter.com/nscalice
• LinkedIn: linkedin.com/in/nscali…
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Oct 23, 2020
Growth Marketing Mistakes
On this episode, discover 5 problem areas that cause ineffective marketing campaigns and learn how to avoid them.
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*🚀 **SUBSCRIBE to GrowthMarketer Weekly** 🚀
*The Dark Side of Growth Marketing [Article]*
*Hotjar
FullStory
UsabilityHub
Google Analytics
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*Spread the Word:*
• Share the Show: Click here to preview a tweet you can publish
• Review the Show on Apple Podcasts: growthmarketer.co/apple
• Review the Show on Podchaser: growthmarketer.co/podchaser
- - - - -
*About the Podcast:*
• Hosted by Nicholas Scalice
• Produced by Earnworthy
- - - - -
*Connect with Nicholas:*
• Twitter: twitter.com/nscalice
• LinkedIn: linkedin.com/in/nscalice
• Instagram: instagram.com/nicholas.growthmarketer
• Email: growthmarketer.co/contact
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Oct 16, 2020
Podcasting 101
Do you want to explore podcasts as a marketing tool for your brand, but not sure where to start? On this episode, I'll break down everything you need to know.
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*🚀 **SUBSCRIBE to GrowthMarketer Weekly** 🚀
*The Power of Podcasts as a Marketing Tool [Article]
Growth Marketing Toolbox
Canva
Fiverr
StoryBlocks
ATR2100
Audio Hijack
Audacity
Descript
Buzzsprout
PodcastPage.io
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*Spread the Word:*
• Share the Show: Click here to preview a tweet you can publish
• Review the Show on Apple Podcasts: growthmarketer.co/apple
• Review the Show on Podchaser: growthmarketer.co/podchaser
- - - - -
*About the Podcast:*
• Hosted by Nicholas Scalice
• Produced by Earnworthy
- - - - -
*Connect with Nicholas:*
• Twitter: twitter.com/nscalice
• LinkedIn: linkedin.com/in/nscalice
• Instagram: instagram.com/nicholas.growthmarketer
• Email: growthmarketer.co/contact
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Oct 9, 2020
Overnight Marketing Success
We've all heard about overnight marketing success stories, but often, there's a lot more going on below the surface. Learn what it really takes to win in marketing on this episode.
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*🚀 **SUBSCRIBE to GrowthMarketer Weekly** 🚀
*The Myth of the Overnight Marketing Success
Michael Dubin Interview [Video]
Exploding Topics
Trends.vc
Glimpse
This Week in Creative Technology
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*Spread the Word:*
• Share the Show: Click here to preview a tweet you can publish
• Review the Show on Apple Podcasts: growthmarketer.co/apple
• Review the Show on Podchaser: growthmarketer.co/podchaser
- - - - -
*About the Podcast:*
• Hosted by Nicholas Scalice
• Produced by Earnworthy
- - - - -
*Connect with Nicholas:*
• Twitter: twitter.com/nscalice
• LinkedIn: linkedin.com/in/nscalice
• Instagram: instagram.com/nicholas.growthmarketer
• Email: growthmarketer.co/contact
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Oct 2, 2020
Essential Growth Marketing Tools
On this episode, find out exactly which types of growth marketing tools you need to have in your marketing stack in 2020 and beyond.
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*🚀 **SUBSCRIBE to GrowthMarketer Weekly** 🚀
*5 Essential Types of Growth Marketing Tools [Article]
Martech 5000 Infographic
Unbounce
Instapage
Leadpages
ConvertFlow
OptinMonster
Poptin
ActiveCampaign
HubSpot
Klaviyo
Hotjar
FullStory
Smartlook
Chatra
ManyChat
Landbot
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*Spread the Word:*
• Share the Show: Click here to preview a tweet you can publish
• Review the Show on Apple Podcasts: growthmarketer.co/apple
• Review the Show on Podchaser: growthmarketer.co/podchaser
- - - - -
*About the Podcast:*
• Hosted by Nicholas Scalice
• Produced by Earnworthy
- - - - -
*Connect with Nicholas:*
• Twitter: twitter.com/nscalice
• LinkedIn: linkedin.com/in/nscalice
• Instagram: instagram.com/nicholas.growthmarketer
• Email: growthmarketer.co/contact
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Sep 25, 2020
7 Landing Page Tips
On this episode, I'll share 7 quick landing pages tips that can help you turn more of your website visitors into leads and customers.
*Links and Resources:*
* 7 Quick Landing Page Optimization Tips [Article]
* Landing Page Framework [FREE GUIDE]
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*🚀 **SUBSCRIBE to GrowthMarketer Weekly** 🚀*
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*Spread the Word:*
• Share the Show: Click here to preview a tweet you can publish
• Review the Show on Apple Podcasts: growthmarketer.co/apple
• Review the Show on Podchaser: growthmarketer.co/podchaser
- - - - -
*About the Podcast:*
• Hosted by Nicholas Scalice
• Produced by Earnworthy
- - - - -
*Connect with Nicholas:*
• Twitter: twitter.com/nscalice
• LinkedIn: linkedin.com/in/nscalice
• Instagram: instagram.com/nicholas.growthmarketer
• Email: growthmarketer.co/contact
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Sep 18, 2020
Growth Marketing 101
On this episode, I go back to the basics to define growth marketing and answer some common questions about getting started.
*Links and Resources:*
* GrowthMarketer Weekly
* What is Growth Marketing? [Article]
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*🚀 **SUBSCRIBE to GrowthMarketer Weekly** 🚀*
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*Spread the Word:*
• Share the Show: Click here to preview a tweet you can publish
• Review the Show on Apple Podcasts: growthmarketer.co/apple
• Review the Show on Podchaser: growthmarketer.co/podchaser
- - - - -
*About the Podcast:*
• Hosted by Nicholas Scalice
• Produced by Earnworthy
- - - - -
*Connect with Nicholas:*
• Twitter: twitter.com/nscalice
• LinkedIn: linkedin.com/in/nscalice
• Instagram: instagram.com/nicholas.growthmarketer
• Email: growthmarketer.co/contact
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Sep 11, 2020
Google Marketing Tools
On this episode, get a quick breakdown of 4 free tools from Google that can help you improve your marketing campaigns.
Links and Resources:
* GrowthMarketer Weekly Newsletter
* 4 Free Google Marketing Tools You Should Be Using [Article]
* Google Analytics
* Google Tag Manager
* Google Search Console
* Google Optimize
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*🚀 **SUBSCRIBE to GrowthMarketer Weekly** 🚀*
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*Spread the Word:*
• Share the Show: Click here to preview a tweet you can publish
• Review the Show on Apple Podcasts: growthmarketer.co/apple
• Review the Show on Podchaser: growthmarketer.co/podchaser
- - - - -
*About the Podcast:*
• Hosted by Nicholas Scalice
• Produced by Earnworthy
- - - - -
*Connect with Nicholas:*
• Twitter: twitter.com/nscalice
• LinkedIn: linkedin.com/in/nscalice
• Instagram: instagram.com/nicholas.growthmarketer
• Email: growthmarketer.co/contact
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Sep 4, 2020
Becoming a Better Marketer
On this episode, learn 5 actionable tips that can help you become a better growth marketer.
Links and Resources:
* GrowthMarketer Weekly [Newsletter]
* 5 Tips That Will Make You a Better Marketer [Article]
* Google Analytics Individual Certification
* HubSpot’s Inbound Marketing Certification
* Facebook Blueprint Certification
* Webflow 101 Crash Course
* The Cold Email Masterclass
* ManyChat Master Chat Marketing Course
* Hotjar Resource Library
* SwipeFile.com
* Swipe-Worthy
* SwipeFiles.co
* Connect on Twitter
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*🚀 **SUBSCRIBE to GrowthMarketer Weekly** 🚀*
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*Spread the Word:*
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• Review the Show on Apple Podcasts: growthmarketer.co/apple
• Review the Show on Podchaser: growthmarketer.co/podchaser
- - - - -
*About the Podcast:*
• Hosted by Nicholas Scalice
• Produced by Earnworthy
- - - - -
*Connect with Nicholas:*
• Twitter: twitter.com/nscalice
•…
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Aug 28, 2020
Clarify Your Message
On this episode, learn how to bring clarity to your marketing campaigns and compel people to take action with 5 simple tips.
*Links and Resources:*
* How to Clarify Your Message [Article]
* Building a Story Brand
* How to Run a Five Second Test [Article]
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*🚀 **SUBSCRIBE to GrowthMarketer Weekly** 🚀*
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*Spread the Word:*
• Share the Show: Click here to preview a tweet you can publish
• Review the Show on Apple Podcasts: growthmarketer.co/apple
• Review the Show on Podchaser: growthmarketer.co/podchaser
- - - - -
*About the Podcast:*
• Hosted by Nicholas Scalice
• Produced by Earnworthy
- - - - -
*Connect with Nicholas:*
• Twitter: twitter.com/nscalice
• LinkedIn: linkedin.com/in/nscalice
• Instagram: instagram.com/nicholas.growthmarketer
• Email: growthmarketer.co/contact
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Aug 21, 2020
Five Second Tests
On this episode, learn how a simple test can help you improve your website or landing pages to get more people taking action.
Links and Resources:
* How to Run a Five Second Test [Article]
* UsabilityHub
* How to Run a Five Second Test on UsabilityHub [Video]
* UserBob
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*🚀 **SUBSCRIBE to GrowthMarketer Weekly** 🚀*
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*Spread the Word:*
• Share the Show: Click here to preview a tweet you can publish
• Review the Show on Apple Podcasts: growthmarketer.co/apple
• Review the Show on Podchaser: growthmarketer.co/podchaser
- - - - -
*About the Podcast:*
• Hosted by Nicholas Scalice
• Produced by Earnworthy
- - - - -
*Connect with Nicholas:*
• Twitter: twitter.com/nscalice
• LinkedIn: linkedin.com/in/nscalice
• Instagram: instagram.com/nicholas.growthmarketer
• Email: growthmarketer.co/contact
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Aug 14, 2020
Growth Marketing Rules
On this episode, learn and memorize these 5 rules of growth marketing that can make or break your next campaign.
*Links and Resources:*
* GrowthMarketer Weekly [Newsletter]
* The 5 Rules of Growth Marketing [Article]
* HubSpot Persona Resources
* Building a Story Brand
* Influence
* Nicholas on Twitter
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*🚀 **SUBSCRIBE to GrowthMarketer Weekly** 🚀
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*Spread the Word:*
• Share the Show: Click here to preview a tweet you can publish
• Review the Show on Apple Podcasts: growthmarketer.co/apple
• Review the Show on Podchaser: growthmarketer.co/podchaser
- - - - -
*About the Podcast:*
• Hosted by Nicholas Scalice
• Produced by Earnworthy
- - - - -
*Connect with Nicholas:*
• Twitter: twitter.com/nscalice
• LinkedIn: linkedin.com/in/nscalice
• Instagram: instagram.com/nicholas.growthmarketer
• Email: growthmarketer.co/contact
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Jun 19, 2020
LinkedIn Engagement Secrets
On this episode, learn how to write better posts on LinkedIn that get more engagement.
*Links and Resources:*
* Growth Marketing Rockstars
* GrowthMarketer Newsletter
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*🚀 **SUBSCRIBE to GrowthMarketer Weekly** 🚀*
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*Spread the Word:*
• Share the Show: Click here to preview a tweet you can publish
• Review the Show on Apple Podcasts: growthmarketer.co/apple
• Review the Show on Podchaser: growthmarketer.co/podchaser
- - - - -
*About the Podcast:*
• Hosted by Nicholas Scalice
• Produced by Earnworthy
- - - - -
*Connect with Nicholas:*
• Twitter: twitter.com/nscalice
• LinkedIn: linkedin.com/in/nscalice
• Instagram: instagram.com/nicholas.growthmarketer
• Email: growthmarketer.co/contact
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Jun 12, 2020
You Need a Marketing Flywheel
On this episode, I share why the marketing funnel is going away and how it is being replaced by the concept of a marketing flywheel.
*Links and Resources:*
* HubSpot's INBOUND18 Keynote
* Growth Marketing Rockstars
* GrowthMarketer Newsletter
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*🚀 **SUBSCRIBE to GrowthMarketer Weekly** 🚀*
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*Spread the Word:*
• Share the Show: Click here to preview a tweet you can publish
• Review the Show on Apple Podcasts: growthmarketer.co/apple
• Review the Show on Podchaser: growthmarketer.co/podchaser
- - - - -
*About the Podcast:*
• Hosted by Nicholas Scalice
• Produced by Earnworthy
- - - - -
*Connect with Nicholas:*
• Twitter: twitter.com/nscalice
• LinkedIn: linkedin.com/in/nscalice
• Instagram: instagram.com/nicholas.growthmarketer
• Email: growthmarketer.co/contact
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Jun 5, 2020
The Magic of Facebook Groups
On this episode, I share everything you need to know about Facebook Groups, and why this is the #1 marketing channel you can't ignore in 2020.
*Links and Resources:*
* Facebook Groups
* How to Grow a Facebook Group [Article]
* Growth Marketing Rockstars
* GrowthMarketer Newsletter
- - - - -
*🚀 **SUBSCRIBE to GrowthMarketer Weekly** 🚀*
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*Spread the Word:*
• Share the Show: Click here to preview a tweet you can publish
• Review the Show on Apple Podcasts: growthmarketer.co/apple
• Review the Show on Podchaser: growthmarketer.co/podchaser
- - - - -
*About the Podcast:*
• Hosted by Nicholas Scalice
• Produced by Earnworthy
- - - - -
*Connect with Nicholas:*
• Twitter: twitter.com/nscalice
• LinkedIn: linkedin.com/in/nscalice
• Instagram: instagram.com/nicholas.growthmarketer
• Email: growthmarketer.co/contact
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