Episode 002: How did JUUL use flavors to hook our kids?
Play • 15 min

How did JUUL use flavors hook to our kids? On today’s show, PAVe moms Meredith Berkman and Dorian Fuhrman discuss the origins of the youth vaping epidemic with Dr. Bonnie Halpern-Felsher of Stanford University. A leading expert in the field of tobacco-control and a fierce anti-vaping advocate, Halpern-Felsher was among the first to publish research about JUUL’s use of flavors to attract teens. She is also the executive director and author of Stanford’s Tobacco Prevention Toolkit, a free online curriculum that has been used by thousands of schools across the country.  

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