Episode 014: How three moms defeated JUUL in their hometown
Play • 23 min

How did three moms defeat JUUL in their hometown in California?

On today’s episode we hear the inspiring story of PAVe partners Jannell, Kristie and Paula, the women behind Flavors Addict Kids Livermore. In 2018, as the youth vaping epidemic exploded, these passionate moms-of-teens, furious that local vape shops were selling to minors, took action on the local level, calling for a ban on the sale of all vape devices in Livermore. Then JUUL came to town to take them on. What happened next is a playbook for parents across the country who want to keep Big Tobacco away from our kids!


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