In this lively and wide-ranging conversation, retail expert Veronika Sonsev discusses how retail leaders can both respond and adapt to the fundamentally changed landscape brought about by COVID-19. Jason and Veronika share stories and insights on the new realities of omnichannel retail, segmentation, personalization, content, and merchandising with examples from Hugo Boss, Patagonia, and more.
Veronika Sonsev is Co-founder of CommerceNext and a Retail Practice Lead and Partner at Chameleon Collective. Veronika has worked with some of the largest retailers and has deep knowledge of the challenges facing retail and e-commerce today. Veronika helps retail leaders to develop strategies for growing their businesses and telling their stories in ways that get attention.