Choice Words
Choice Words
May 1, 2020
Jim Stengel (Part 2): Activating Your Brand Purpose on the Path to a New Normal
Play episode · 23 min

In part two of the conversation, Jason and Jim continue their brand purpose deep-dive by exploring how to unlock the energy that’s been lying dormant in your brand. They discuss how the entire concept of segmentation has changed and share stories of retailers, banks, and insurance companies responding to COVID-19 with agility and authenticity.

Jim Stengel is the former global CMO of Procter & Gamble and founder and CEO of The Jim Stengel Company which helps brands discover and activate their true purpose. Jim and his team have helped over 90 companies in 20+ countries achieve sustained growth. Jim also hosts The CMO Podcast.

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