Choice Words
Jim Stengel (Part 1): Activating Your Brand Purpose on the Path to a New Normal
Apr 24, 2020 · 21 min
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In this conversation, Jason and Jim discuss how brands can live their brand purpose by putting their customers’ needs first during the early stages of responding to the COVID-19 pandemic. Jim shares examples of companies leading the way and they discuss how to unlock the hidden value of language as a concrete way to engage customers in meaningful ways that impact the business.

Jim Stengel is the former global CMO of Procter & Gamble and founder and CEO of The Jim Stengel Company which helps brands discover and activate their true purpose. Jim and his team have helped over 90 companies in 20+ countries achieve sustained growth by enhancing the capabilities and confidence of CEOs, CMOs, and senior leadership teams.

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