Choice Words
Choice Words
Sep 21, 2020
Jim McCann, Founder, on Pivoting Toward Experiential Commerce
53 min

In this episode, Jim McCann shares stories of his fascinating and successful career as an “accidental entrepreneur” guiding from a single flower shop in Manhattan to one of the world’s leading gourmet food and floral gift providers -- all built on a foundation of making people smile. 

Jim and Jason talk about what it takes to be truly customer-centric and how to focus on customer relationships while embracing technology that builds competitive advantage.

Jim McCann is the Founder and Executive Chairman of as well as a respected author and philanthropist. Jim’s strategy for growth included an effective combination of building and buying new businesses and brands that resonate with customers.

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