Choice Words
Choice Words
Sep 21, 2020
Jim McCann, 1-800-Flowers.com Founder, on Pivoting Toward Experiential Commerce
53 min

In this episode, Jim McCann shares stories of his fascinating and successful career as an “accidental entrepreneur” guiding 1-800-Flowers.com from a single flower shop in Manhattan to one of the world’s leading gourmet food and floral gift providers -- all built on a foundation of making people smile. 

Jim and Jason talk about what it takes to be truly customer-centric and how to focus on customer relationships while embracing technology that builds competitive advantage.

Jim McCann is the Founder and Executive Chairman of 1-800-Flowers.com as well as a respected author and philanthropist. Jim’s strategy for growth included an effective combination of building and buying new businesses and brands that resonate with customers.

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