Choice Words
Choice Words
Jul 28, 2020
Bob Liodice: Marketing Agility Amidst Disruption
40 min

In this episode, Bob Liodice explains how marketing leaders are pivoting–and performing–amidst disruption. Sharing examples from Anheuser-Busch, Tesla, Lyft and others, Bob and Jason discuss what it means to deliver true customer-centric engagement and why brand purpose is all about usefulness.

Bob Liodice is chief executive officer of the Association of National Advertisers and previously served as executive vice president, responsible for member relations and business development.

Prior to the ANA, Bob was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster and spent more than 15 years in marketing and financial management at Kraft General Foods.

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