Choice Words
Sir Martin Sorrell: Go Where the Growth Is
Jun 10, 2020 · 54 min
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In this provocative conversation, Sir Martin Sorrell outlines the future of marketing and advertising and how the holy trinity of first party data, digital content, and programmatic advertising will supercharge the next wave of growth. Jason and Sir Martin discuss the true meaning of faster, better, cheaper and how to deliver on that promise through a new-era, tech-led advertising and marketing services model.

Sir Martin Sorrell is Founder and Executive Chairman of S4 Capital, a purely digital advertising and marketing services business totally focused on growth. Before founding S4 Capital, Sir Martin was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world's largest advertising and marketing services company, with a market capitalization of over £16 billion when he left.

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