Brand Tuned - Smart Thinking, Better Branding
Stephen Willard - An Employee Centered Approach to Branding
May 14, 2020 · 18 min
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Stephen Willard discusses his unique employee-focused approach to all things brand related, and how he goes about supporting his clients to identify new names.

●      To build highly democratic brands where employees feel a part of the process – something that appeals to Millenials.

●      Their approach to branding is bottom-up rather than top-down, ensuring employee inclusiveness across the organisation

●      He discusses his approach to developing new product names in the tech industry, financial services and insurance

●      His strong belief in empowering employees and rousing their emotions is his defining approach

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