Bill Barnett and Anthony Lark of Phuket Hotels Association
Play • 20 min

In the third episode of The Future of Travel, David is joined by Bill Barnett, Founder and Managing Director of C9 Hotelworks and founding advisor to the Phuket Hotels Association; and Anthony Lark, President of the Phuket Hotels Association and former General Manager of Amanpuri and Trisara. 

In a lively conversation, Bill and Anthony argue that tourism stakeholders across Phuket need to come together and reshape the island’s destination narrative. They believe that the mass tourism of recent years is not sustainable in a post COVID-19 world; travellers of tomorrow will find little appeal in places with thousands of people and instead will seek out destinations that offer escapism from the world. They also argue that, to survive, Phuket hotels will need to rely far less on OTAs as their de-facto sales and marketing strategy, instead taking greater accountability for their own business and brand perception. 

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