PR, Storytelling, and Keeping Business Fun w/ Lauren Kwedar Cockerell
Play • 58 min

Is it possible to start a business that uses your gifts, makes a difference, incorporates fun into each day, and is also profitable? Maybe it sounds too good to be true, but the great news is that this is absolutely possible and we’re talking with someone who is living proof of it!

We’re joined on this episode by special guest, Lauren Kwedar Cockerell. Lauren is President of Kwedar PR, a boutique PR/marketing firm in Fort Worth, Texas. She specializes in helping entrepreneurs and non-profit executives grow their organizations through powerful brand messaging, PR and marketing strategies that work, and websites that convert. Lauren is also the Board Chair of the Foundation for the Young Women's Leadership Academy of Fort Worth, empowering the next generation of women leaders.

In this episode, Lauren shares her story of getting started in PR, discovering her core values and what she loves, becoming a StoryBrand certified guide, and creating a successful business that is making a difference for the businesses she serves. We also discuss how she incorporates fun into a business that sometimes includes heavy responsibilities, the significance of relationships in business, the difference between PR and marketing, and Lauren’s excellent advice for business owners.

Please join me for this episode and let’s reflect together on the incredible possibilities of starting a business that brings you joy!

Links and resources mentioned

More Information About Lauren Kwedar Cockerell

Kwedar PR website - 

Social media - KwedarPR on all the platforms

The Creative Suite Podcast - 

Fort Worth Creative Suite - 

Resources Mentioned in This Episode

David Hancock/Morgan James Publishing - 

StoryBrand - 

Building a Storybrand by Donald Miller - 

StoryBrand guide certification - 

Ramsey Solutions - 

Wes Gay - 

Ray Edwards - 

The Journey Mastermind - 

Entrepreneurs’ Organization -

Nicole Ellis/Branding by Nicole - 

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