How to craft a strategic plan: Mark Mecklenborg and Dana Goski
Play • 29 min

Strategic plans are a crucial tool for businesses to track their progress toward certain goals, but how do you develop a strategic plan? ACerS executive director Mark Mecklenborg and past president Dana Goski share how the new strategic plan for ACerS was developed, its top-level goals, and how the Society will start working with the plan.

View the transcript for this episode here.

About the guests
Mark Mecklenborg is executive director at The American Ceramic Society. Dana Goski is ACerS past president and vice president of research and development at Allied Mineral Products, a global monolithic refractory producer headquartered in Columbus, Ohio. Mecklenborg and Goski helped lead the process to develop ACerS’ new strategic plan, which the Board of Directors approved in September 2021. View a high-level overview of the plan at this link, and find ways to get involved with supporting the plan here. Questions? Contact Mecklenborg at mmecklenborg@ceramics.org.

About ACerS
Founded in 1898, The American Ceramic Society is the leading professional membership organization for scientists, engineers, researchers, manufacturers, plant personnel, educators, and students working with ceramics and related materials.

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