PRmoment Podcast
PRmoment Podcast
May 11, 2020
Chris Talago, VP PR and communications JAPAC and EMEA at Oracle, gives an in-house perspective on the Covid-19 lockdown
24 min

On today’s show, we’ve got Chris Talago, VP PR and communications JAPAC and EMEA at Oracle. Chris is going to be giving us an in-house communicator’s perspective on the Covid-19 lockdown. 

Here’s a flavour of what Chris and I discuss: 

  • How have the comms team at Oracle coped with the Covid-19 crisis so far? What message is the comms team trying to get across at the moment?      
  • Why Covid-19 requires a fundamental rethink of communications, not merely a pause on the status quo.      
  • Whether the technology sector is insulated more than most to the financial meltdown we’re seeing in the economy.      
  • Has the way Oracle is working with its agency partners changed since the Covid-19 lockdown kicked off? Has it reduced budgets or just rescoped work?      
  • Why the fast-paced changed we’ve seen over the last five years in communications just got a lot quicker.      
  • What’s it like as an in-house communicator during the Covid-19 lockdown?      
  • How should in-house communicators manage their companies’ reputations through the Covid-19 crisis?      
  • Some agencies, particularly those working in the tech sector, are faring better, but in travel and hospitality I’ve heard of agencies being 70% down, many consumer agencies are down between 30% and 50%. Chris and I discuss how this is the beginning of a long, hard road.
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