Jul 13, 2020
How to message liberty and the free market to Gen Z—Richard Lorenc of FEE
Play • 20 min

How do you promote ideas like the free market, the importance of property rights, and the power of individual liberty to Generation Z? Richard Lorenc, executive vice president for the Foundation for Economic Education (FEE), explains how FEE successfully presents the case for freedom to young people of all political orientations (conservative, liberal, and libertarian) through targeted storytelling and appeals to overlapping values. Hear Richard explain how FEE started this journey and the advice he has on getting the right message to the right audience.

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