Hi, and thanks for checking out episode six of Kill the Ad Man. We welcome our first special guest Mr. Clayton Achen, as we discuss brand value and valuation. Clayton shares his insight as a CPA, a small business owner and an investor into what builds brand value and what role brand plays in the valuation of a company. As the founder of a modern, tech-based CPA firm, Clayton brings a unique perspective to our conversation. He discusses what lead him to invest in a local craft brewery and how brand value matters to small businesses just as much to the big corporate giants out there. And The Rant is back, as Rob points out that businesses not investing in their brand and marketing RIGHT NOW are missing an opportunity to get ahead.
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Thanks for listening!
Kevin M. and Mr. Rob