In February 2020 Adidas Originals launched a brilliant campaign called "Change is a Team Sport". Nina thought that this was the perfect discussion topic for her catch up with two former Cheeky Monkeys, Yasmin Hurst and Peter Allen.
For those of you who don't know, the Adidas Superstar is a shoe, trainer or sneaker, depending on where you are from. The campaign was directed by Jonah Hill and it stars old and new Adidas collaborators.
Delivering change is complicated, it's a mixture of science and magic. A Human Approach to Innovation and Change was developed so that we could try and understand the magic, the human elements that are difficult to identify on balance sheets and profit and loss accounts but are essential if change is to be successful and sustainable. Nina, Yasmin and Pete share their experiences on balancing the role of the individual and the team as well as discussing what every team needs if it's going to deliver change.