Can we be Fans of the Companies we work for?
Play • 43 min

Can you turn a workplace into a fanbase? Nina and her guest, former FanatiCo employee, James Ashworth tried to do this. They take a look back to discuss what they learned from that experience.

In this episode Nina and James discuss why we fake it when we talk about changing culture at work. In 2015, with Steve Smith (chairman of Ear to the Ground) they saw the opportunity to combine their expertise and created FanatiCo. Their mission was to turn workplaces into fanbases. Despite the fact that they did some fabulous work with amazing brands, the element of turning workplaces into fanbases was more of an exciting and thought-provoking conversation rather than a strategy the corporate world wanted to deploy. This was in stark contrast to the fan intelligence work Steve was doing with Ear to the Ground which was being taken very seriously and Nina being used as a change troubleshooter to sort out change that hadn't delivered successfully.

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