Rob Neuner, CEO of Boost Oxygen has a knack for being in the right place at the right time. For entrepreneurs, that's a skill that comes in handy. It certainly helped Rob and his team navigate the many challenges of bringing a new concept to the U.S. market.
You think your startup experienced bumps in the road? One of Rob's first ones was the United States Department of Transportation. They didn't like the canister design Boost Oxygen was shipping and shut things down for about 6 months. The key to handling such setbacks is (1) taking a deep breath, (2) a mix of resilience and possibly good old-fashioned stubbornness.
Listen in as Rob explains the challenges of selling something in an entirely new category, Boost Oxygen's lucky breaks like meeting Mr. Wonderful, and the importance of believing in yourself.