PointByPoint
PointByPoint
May 18, 2020
Protect your employers, your customers -- and your brand
Play • 14 min

Safety concerns for employers and customers may be top of mind for businesses now, but it's also important to understand how the actions you take now can impact your brand long-term. Proper messaging to customers, appropriate social media use and protection of your intellectual property and brand status are important, too. Waller's Laura Merritt talks about managing these challenges and offers helpful pointers for navigating this rapidly evolving business environment.

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