Are brands accountable?
Play • 27 min

When it comes to a brand's values, messaging, and impact - are consumers holding them accountable? And how can they?

As ESG - Environmental, Social, and Governance - has made its way to the forefront, brands are under pressure to make their positioning known. But what is a brand promise with no action behind it?

Let's talk Chik-Fil-A , Unilever, and corporate karma.

Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through

This episode was recorded on May 13th, 2022.

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