Branding for all ages
Play • 26 min

Is your target audience in different age groups? Branding for all ages—from baby boomers to gen Z and alpha—has its own set of considerations and requirements. Do all brands meet the need?

Does intergenerational branding bring any advantages? How can we make sure that brands can attract audiences from multiple generations? When a brand is launching, is it better to target a specific audience or go broad? 
 
This week we talk about Tiktok, Canadian Tire and even Facebook and their strategies when it comes to attracting multiple generations.

Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.ca

This episode was recorded on April 1st, 2022.

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