When a brand is not the brand
Play • 24 min

When is a brand is not the brand? With the rise of marketplaces and partnerships, sometimes the brand that you're seeing is not the brand that it is... 

More and more, brands are turning their websites and the way they come to retail into marketplaces: Walmart, Best Buy, and even Hudson's Bay.  What's happening is that a lot of times, we're seeing these huge brands, but actually purchasing from smaller brands without actually realizing it.  That might affect crucial aspects of the buying process like returns, shipping, and even the prices. Is this a good or a bad thing? And is this affecting their reputation negatively?

Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.ca

This episode was recorded on November 15th, 2021.

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