The pandemic effect on brand trust
Play • 27 min

This week we want to revisit a topic we covered last year—Brand trust.  We believe we are at a point where we can evaluate the effect of the pandemic on brand trust. We also take a look at the updated Gustavson Brand Trust Index report and talk about what's changed in a year.  

Did the pandemic effectively have an effect on brand trust? What did we discover in this year's report? How has the pandemic affected big corporations like Bell, Telus, or Amazon? And how has it impacted the smaller brands?

Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through

This episode was recorded on October 15, 2021.

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