Dealing with digital ID
Play • 28 min

How can brands deal with digital ID?  In Canada and around the world, people are talking about vaccine passports - and digital IDs in general. Governments, organizations, and brands will need to adapt to these changes too.

How important is it to transform your business to incorporate these new directives? Is it more difficult for small and medium businesses compared to big corporations? How do brands need to think about their communication plans and prepare for these changes? And what role do companies like Yelp, Facebook and Google play?

Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through

This episode was recorded on September 17, 2021.

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