Are brands greenwashing?
Play • 28 min

As sustainability gets more and more important, we ask the question: Are brands greenwashing? What is greenwashing? Why was it created? Are brands making themselves seem more environmental than they actually are?  And is sustainability from the brand perspective pure marketing?

We talk about this issue and how it's affecting current brands, like H&M, Ikea, McDonald's, etc. Are these brands really doing something for the environment? Who is going to challenge their statements? And in reality, how truthful are keywords like "responsibly made", sustainable, eco-friendly, antibiotic-free?

Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through

This episode was recorded on August 20, 2021.

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