Navigating your brand today
Play • 21 min

This week, we're talking about how to navigate brands in these tumultuous times. With things changing so quickly, multiple brands and organizations are asking the same question: Where do we go next?

Brands are operating in a world where things are changing rapidly. Whether we're talking about changes to healthcare, changes in what is acceptable and what isn't, even cultural changes, that put us in a different way of thinking. How do brands manage all of this? How do brands and organizations continue to make sure that their values, messaging, and positioning are all aligned to what's important to society and their audiences. Are brands changing fast enough?

Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.ca

This episode was recorded on July 9th, 2021.

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