S2E11 - Healthy branding for health
Play • 31 min

This week, we talk about how  important branding has become to healthcare. Has the merging of healthcare and tech influenced this change?

In the past - outside of the pharmaceutical industry - healthcare hasn't had a huge focus on branding. As we move into the merge of healthcare, wellness and tech (wearables, new elements of healthcare, concierge services, etc.), has branding become crucial to its growth and ongoing evolution? Has the pandemic had a big influence on this change? Where do virtual medicine, integrity and trust fit into this trend?

Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.ca

This episode was recorded on March 31th, 2021.

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