When brands become the standard
Play • 25 min

This week, we're talking about brands becoming the standard - when their names become generic or they become something much bigger than where they started.

Are brands like Kleenex or Google at the top of the "branding process"? Is this the ultimate brand goal? Is it positive that people "google" things, or "windex" their windows (even if they’re using Bing or NoName)? Or are there negative aspects as well?

Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.ca

This episode was recorded on February 12th, 2021.

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