Who does your brand belong to?
Play • 25 min

This week, we're talking about brand ownership - who does your brand belong to? To you? To your customers/clients? To the general public?

There's a lot of different opinions on this and we’ll discuss many of them. In the end, is it not about ownership at all, but more of a partnership between the brand and its supporters?

Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.ca

This episode was recorded on February 5th, 2021.

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