Jul 16, 2021
SWE #4 Super Story with Houston Howard
This week’s guest is our new friend, Houston Howard! Houston Howard is an entrepreneur, creator, producer, professor, author, speaker and thought-leader in the space of multiplatform, transmediated entertainment — or what he simply calls, Super Story. Driven by a passion and desire to build generational IP that leverages both narrative velocity and brand scalability, Houston has created Super Story IP and multiplatform strategy for the likes of Fox, CBS, Mattel, Disney Imagineering, Electronic Arts, Ubisoft, Wizards of the Coast, West Coast Customs, Slinky and more. Houston has published three books focused on process of creating transmediated entertainment, including his most recent and most successful, You’re Gonna Need a Bigger Story.
We spoke about how transmedia storytelling benefits investors, the audience, and the creators. How transmedia makes business sense to those not in the entertainment business, like private equity investors. We also spoke about the “game” that’s being played in Hollywood and how having a transmedia plan to gain audience for your IP helps you win it.
It’s a must listen for any creative trying to get a series or film created and distributed.
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