#20: Designing a Better Life with Christine Lieu
Play • 44 min

"Care is the best marketing strategy you can have." - Christine Lieu

Christine Lieu (@_clieu) is a graphic designer who's traded in climbing the corporate ladder for climbing mountains around the world. With CL Designs​, she helps lifestyle & social impact businesses realise their vision through branding, web design & content creation.

Having started her own streetwear apparel brand over 8 years ago, Christine's career took many turns before she decided to ditch the corporate world. She jetted off to Greece first and then around the world for 8 months! After transitioning back into life as an entrepreneur, Christine's design skills help businesses connect with the people most important to them whilst living the life she wants to lead!

In our wide-ranging conversation, we delve into the shame & guilt she felt about leaving her 'dream' corporate job; how to foster word of mouth marketing; value-based rather than time-based marketing; and so much more!

You can find Christine at the following:

It's also worth pointing you in the direction of Christine's favourite book, The Happiness Equation by Neil Pasricha. Christine loves recommending it to her audience and it's one I'll definitely be picking up in the coming months!


Key Points:

  • Starting her first business (4:39)
  • The main takeaway in owning her business (8:00)
  • From climbing the corporate ladder to diving into the freelance world (9:46)
  • Leaving the “dream job”, the shame and the guilt that comes with it but still being able to pursue her passion (12:45)
  •  Letting go of the toxic environment in this traditional world (18:57)
  • CL Designs and her typical day to day schedule (21:40)
  • Word of mouth marketing strategy (26:10)
  • Fostering care and supporting lifestyle and social impact businesses (29:17)
  • Value-based vs time-based working with clients (31:29)
  • Talking about her favourite book and how it left an impact (34:16)
  • “What is your bold legacy?” (36:24)
  • The next stage for Christine (37:44)
  • "Eat a frog and become the boldest version of yourself!” (39:32)

Be sure to follow me on Instagram @entrepreneurscanparty

​If you haven't already, please rate and review the podcast on Apple Podcasts!

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