#12: Making 6-Figures Through Brand Storytelling with Nicole Hernandez
Play • 49 min

"Keep Daring. You have nothing to lose but fear." - Nicole Hernandez

Nicole Hernandez (@thenicolehernandez) is a conscious entrepreneur, certified hypnotist and speaker. She's the founder of Pink Graffiti, a brand consultancy for hotels and wellness brands; the co-founder of Latina Podcasters; and the host of The Daring Kind podcast.

Nicole helps her clients and listeners design and articulate resourceful narratives informed by neuroscience, behavioral psychology, journalism, and a little intuition. She has been featured in SUCCESS Magazine, Best Life, FemCity, Salon.com, PR Daily and more.

In our wide-ranging conversation, we discuss how she overcame doubt when faced with the proverbial 'crickets'; how she achieved a six-figure income within 9 months of running her own consultancy; how to give journalists compelling stories; practical advice for getting started in business; and so much more!

Key Points:

  • Moved to NYC in 2006 & launched a successful media campaign in Times Square (6:45)
  • Next to no money when she started Pink Graffiti (13:29)
  • Overcoming doubt (15:10)
  • "Whatever you plant now, expect to see in 6 months" (20:11)
  • Making 6 figures within 9 months of starting her own consultancy (22:03)
  • The importance of cohesive narratives ar brand touchpoints (29:37)
  • How to craft compelling stories for journalists (33:30)
  • Nicole's tips for getting started in business (41:30)
  • "Keep daring. You have nothing to lose but fear" (46:03)

You can find Nicole at the following:

Be sure to follow me on Instagram @entrepreneurscanparty

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