"You are so, so, so, so, so loved, even when it doesn’t feel like it.” – Mikey Ahdoot
Mikey Ahdoot (@mikeyahdoot) is one of the founders of Habitnest.com: A practical, action-oriented startup helping people live wholesome, rewarding lives by building better habits. They’ve sold over 550,000 hardback journals to date (two of these to me which I love!) and in May 2020, they were awarded The Best Small Business in the Under 30 Category by Amazon!
By Mikey’s own admission, he didn’t have the best habits growing up. He used to eat bags of tortilla chips, play video games for 15 hours a day, and wake up at noon. However, after he and his mate Alex started tracking their habits on 8-feet long whiteboards, Mikey has been able to transform into a ‘habits monster’ and help bring to life one of my favourite companies! It’s a truly inspiring story.
In our wide-ranging conversation, we discuss the process of putting the Habitnest journals together; the number one marketing channel that has helped the company grow; how to connect with customers across multiple touchpoints; two questions that can reframe your whole life; and so much more!
You can find Mikey at the following:
Choose Yourself: Be Happy, Make Millions, Live the Dream by James Altucher
The Mastery of Love by Don Miguel Ruiz
How Habitnest came to be and the ideas behind it (4:56)
From whiteboard habit tracking to being intuitive (8:17)
The process of putting the Habitnest journals together (14:20)
Designing and manufacturing the product (19:11)
The number one marketing channel that has helped the company grow (21:48)
Mikey’s day to day tasks and the team’s work set up (21:40)
How to connect with customers across multiple touchpoints (26:40)
Launching 7 new books and more big plans (28:08)
Winning The Best Small Business in the Under 30 Category by Amazon (32:55)
The one habit Mikey is most proud of (34:40)
Two questions which can reframe your whole life (40:00)
You are so, so, so, so, so loved, even when it doesn’t feel like it.” – Mikey Ahdoot (44:36)
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