#88: A Start-Up Drinks Company Story with Tom Ivan Omara-Okello
Play • 31 min

"Making moments that matter.”– Tom Ivan Omara-Okello

​Tom Ivan Omara-Okello (@potionuniverse) ​is a co-founder of Potion Universe: an alcoholic drinks start-up company based in London.

After being introduced by a mutual friend, co-founders Tom and Michael discussed the possibility of turning their home-made alcoholic beverages, loved by their peers, into a legitimate business. Following many trials and tribulations, they’ve begun to sell their products online and are now looking to expand their marketing efforts. 

Tom kindly sent me some bottles to try and I can happily announce they taste VERY nice!

In our wide-ranging conversation, we discuss their process of coming up with a brand name; how they conducted market research to understand the size of the business opportunity; challenges they’ve had to overcome; and so much more!

You can find Potions Universe at the following:

Key Points:

Process of coming up with a brand name (5:12)

How they conducted market research to understand the size of the business opportunity (9:55) 

Putting it all together (14:09)

Factoring the costs (16:01)

 Dealing with regulations and challenges they’ve had to overcome(19:08)

 Pushing  @potionuniverse ​in marketplaces and the power of word of mouth (20:49)

Be sure to follow me on Instagram @entrepreneurscanparty

Want to create your own podcast? Sign up with Buzzsprout and get a free $20 Amazon gift card!

If you haven't already, please rate and review the podcast on Apple Podcasts!

** Want to make this your best year yet? Claim your FREE Annual Blueprint & Strategic Life Plan, packed full of 96 thought-provoking, mind-shifting questions! Visit my website – scottstockdale.co.uk – for details **

More episodes
Clear search
Close search
Google apps
Main menu