#86: Selling Coaching Cards with Jack Rolfe
Play • 36 min

"You’re always advertising yourself." – Jack Rolfe

​Jack Rolfe (@the_coachinglab) ​ is a hockey coach and the founder of The Coaching Lab: a community which is helping to support coaches coach through games and resources.

After landing himself a coaching role in Perth, Jack has gone on to produce MatchPlay and Reflection cards. These cards have been designed to generate powerful conversations within team games, as well as promote confident, decision-making players, and they’ve been sold in countries all around the world through thecoachinglab.org.

In our wide-ranging conversation, we discuss manufacturing products overseas; potential sampling pitfalls; an honest look at some of the challenges facing a start-up; e-commerce selling tips; and so much more!

You can find Jack and The Coaching Lab at the following:

Key Points:

Ending up in the land down under (2:37)

Getting into coaching and his first steps  (4:38)

Changing the game (11:34)

Manufacturing products overseas (14:13)

Potential sampling pitfalls (16:20)

Distribution and Jack’s team (18:56, 30:46)

Gradually growing (19:54)

Working with Virgin Startup and an honest look at some of the challenges facing a start-up (25:48)

An honest look at some of the challenges facing a start-up

E-commerce selling tips (28:24)

“Don’t sell the product, sell the solution.” -Jack (30:21)

Don’t be boring. Be exciting. (33:33)

Resources mentioned:

Episode #50: Travis Marziani: $1,000,000 a Year from ONE Passion Product!

Episode #42: Louise Croft: Digital Nomad Making 5-Figures Passive Income Each Month

Episode #34: Alex Chisnall – Super-Connector and Host of #1 Ranked Podcast, Screw It Just Do It


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