If you’ve ever worked with a marketing consultant or done a Google search, you’ve probably had someone tell you to use Google AdWords.
Pay-per-click (PPC) ads that appear in Google search results pages can be an effective way to generate traffic—particularly traffic that converts into customers—by jumping to the top of search results.
If you choose the right keywords and budget, you can buy your way to the top of the results page. In some cases, like the above, searchers might even need to scroll down before they get past your ads.
At the same time, Google Ads makes it easy to spend a lot of money very quickly. If you aren’t quite comfortable with what you’re doing, you could blow through your whole marketing budget.
So are PPC ads worth it for small businesses?
Stay tuned because that's what we are discussing today...
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