Do It In Nature
Do It In Nature
Jan 17, 2022
PUJA SETH: The Designer of Modern Outdoor Apparel for Women
Play • 38 min

Some people love the outdoors. Others are obsessed with it.

By her own definition, Puja Seth falls into the "obsessed" category. As an avid adventure traveler, she realized that the majority of outdoor gear was designed for men by men.  So she set out to change this. She interviewed over 300 women, asking, listening and diving deep into what they needed from their outdoor & travel gear - finding out what was missing, what sucked, what was great, what was on their wish list. After listening to all the feedback she distilled down into three core values that seemed unanimous amongst those women: Obsess over quality + fit. Make it sustainably. Build an outdoor culture for women.  And that's exactly what she's doing with Drifted

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