Play • 29 min

This episode of The Master's Voice, the podcast series from www.Mediabrief.com, features stellar professional Tarun Katial, CEO -ZEE5 India.

Tarun truly redefines the term 'young veteran', with strong experience across advertising and marketing, and with some of the biggest brands in mass public broadcasting in Televison and FM Radio, and now a strong OTT video streaming platform, ZEE5,  from India's oldest and largest, and its first truly  Indian broadcasting conglomerate, Zee Entertainment Enterprises Limited (ZEEL).

Even though it was virtually the last entrant in the Indian OTT ecosystem, ZEE5, under Tarun's leadership, has raced to speedy growth in India, driven by a great content policy, strong industry partnerships and alliances, smart, special solutions and thereby value for advertisers and marketers, and many other strategic initiatives that have also also delivered enormous value to the mother brand, ZEEL.

In conversation with MediaBrief.com Founder Pavan R Chawla, Tarun Katiyal speaks of a war-chest of Original content, alliances, partnerships, and of using the three Vs to empower the great-Content-to-Technology-to-Data value chain that has seen Zee5 on a solid, steady growth course.

Listen in, and tell us what you think. Write in to newsdesk [at] mediabrief.com. To reach Tarun Katiyal, message him on LinkedIN

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