EXCLUSIVE: Jacob Benbunan of Saffron Brand Consultants on rebranding a respected news network - the ABP
Play • 41 min

Respected Indian News Media conglomerate, the ABP Network, has unveiled new logos across its broadcast and digital presence  – ABP News, ABP Ananda, ABP Majha, ABP Ganga, ABP Asmita, and ABP Sanjha, along with ABP Live -- as part of an ongoing evolution of the network, and for this episode of the Master’s Voice, we caught up with one of the titans of brand architecture, Jacob Benbunan, co-founder and digital CEO of the reputed Saffron Brand Consultants.

Jacob had flown in all the way from Madrid to be by ABP Network CEO Avinash Pandey’s side as the network shared news of this latest tentpole in the milestones of the network that, Benbunan tells Pavan R Chawla, is ‘married to the truth’.

The new identity is designed to better represent the fearlessness, dynamism, and thought-leadership of the channels in the industry, and also to demonstrate the brand’s connection to the Nation and its people.

Benbunan speaks of how his team and he, in close tandem with the ABP Network Marketing team, went about capturing and representing the mix of the intrinsic idea of powering India to its limitless potential, and the central network mission to help create an open and informed society, because  it believes that only an open and informed society can make a limitless India possible.

So, in this episode of The Master’s Voice, Jacob Benbunan of Saffron Brand  Consultants is in conversation with Pavan R Chawla, speaking about Truth Beyond Limits, and the long and deeply satisfying journey to create a sparkling, standout, whole new brand identity for India's respected news media conglomerate, the ABP Network, across broadcast and digital.

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