Abraham Thomas - CEO Reliance Broadcast, also a Media Brand Specialist, Digital Media Entrepreneur, Audio Evangelist and Print-TV-Digital Business Leader, is our expert guest in this episode of The Master’s Voice, Mediabrief.com’s podcast series that features expert conversations with Pavan R Chawla.
Thomas is a Youth Media and Brand Specialist with more than two decades of experience in building and scaling youth media platforms in India, China and South Asia is an experienced leader and entrepreneur with a proven track record of building and running large media businesses.
Abe – as his friends call him -- brings deep knowledge of multi-media platforms of print, broadcasting (TV & Radio), online and mobile backed with over 15 years of hands-on leadership experience, demonstrating the ability to build and scale businesses within a competitive environment.
He says these restrictive and highly challenging times of the COVID-19 pandemic have actually brought Radio its finest hour. He says that although the Radio sub sector suffered a 70% loss of revenues during COVID-19, the medium has proven its mettle as a truly resilient and the most trusted amongst all for accurate and timely information, and during the lockdown, has been listened to by every age group in large numbers, with a 28% increase in TSL. And on their part, he says AROI and member FM networks have taken these happy tidings to all their stakeholders through a consistent communication campaign.
He also speaks about how BIG FM was the first FM Radio network to swing into Work From Home from the 13th of March 2020, and that thanks to its tech and creative teams, has been airing engaging content that has inspired and sustained it listeners across the country. Not a single station was off the air, and in the short time they have had, the network actively evolved into a truly Digitally-driven entity, with an online and complete ad-buying with creative services support for advertisers.
This, and much more, from the man who built a robust organization and manages high performance teams as an area of specialization. Across more than 20 years of leadership roles across media, TV- Mass, Niche and Speciality genres and Radio, Abe has built a Leader Brand, grown three Radio networks to Market leadership, and before entering the world of television and then radio broadcast, he worked for eight years in Print across Distribution, Brand and Ad Sales for Regional and National Publications.
And now, here he is – Abe, Aby, Abraham Thomas, the genial, accomplished CEO of 92.7 BIG FM. The man who of his own admission isn’t a creative sort, but can sniff out the smallest opportunity to monetize every creative output. And who says Radio has evolved, grown and expanded into the ubiquitous Voice, because now, ‘Radio and Digital is the new norm’.