Ever wonder how optical trade magazines ACTUALLY work? Join Dee Carroll, editor-in-chief of INVISION and longtime optical editor, for a no holds barred, fully transparent conversation on the behind-the-scenes nitty gritty on what gets in, what gets left on the editing floor … and why. She will address misconceptions about how trade magazines work, and how INVISION magazine – and the other optical trade magazines you know by name – function as a business, including the necessary role advertising plays. She’ll address frequently asked questions about the America’s Finest Optical Retailers contest and how the entire industry can get involved in it, what makes the cover, and how INVISION comes up with the stories it runs, as well as how listeners and readers can see their name in print.
Deirdre (pronounced DARE-dree) Carroll started her career in magazines 20 years ago. For the last 15, Dee has worked exclusively in optical trade publishing, first as senior editor for Vision Monday magazine for nearly 11 years, and now as the Editor-in-Chief of INVISION, the magazine for the American eyecare professional, for the last 5. Named a Rising Star in Vision Monday’s Influential Woman At INVISION, she manages the monthly print magazine and its team, oversees the invisionmag.com website and the publication’s social media channels, as well as hosts an editorial podcast – In Vision with Dee Carroll — all with the single-minded goal of helping independent ECPs run of their businesses better.